Brand Management

Internet Marketing: Online Brand Management

Online brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer.

At ELRADA, we have a process driven approach to online brand management services. We adopt a systematic outlook, from brand building to rebranding to protection and safeguarding, to assist your brand succeed and survive consistently.

Our services:

Today, in positioning and building brand awareness, the Web is the leading platform. Therefore, getting fully featured on the Web is essential for a business entity. However, the challenges of online branding and of other conventional branding practices differ from each other. The online channels by which a brand is positioned and its message is spread also differ from one other.

Our online branding services, by leveraging on potential platforms in the most accurate manner, maximize your brand's visibility. At ELRADA, we undertake a detailed research to recognize your brand value to successfully integrate your website into an engaging marketing communication.

Rebranding is the creation of a new name, term, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket

By repositioning and revitalizing your brand in a fresh perspective, we empower your brand value. The Rebranding process includes:

• Website redesign
• Content revamping
• Server migration
• Domain renaming
• Customer Service rebranding

Brand Protection

For expression of emotions, the web is perhaps the best platform. Anyone from any part of the globe has the right to write or contribute anything concerning your product or service with access to free social software. This also means that potential brand abusers may take it as a gain to bring your brand into disgarce.

Being a professional online branding agency, we realize the complexities of brand protection. The potential abuse of your brand is tracked by our skilled consultants online and they formulate powerful strategies that refrain brand abusers from causing harm to your reputation. The services covered by brand protection:

• Tracking consumer-generated discussions and events relating to your brand across social software including blogs, instant messaging, forums, social and video networks, social bookmarking sites, Wikis, news sites etc.
• Responding to negative posts in real time to outshine its significance and drive the user engagement to productive discussions that excel your brand value.
• Building microsites to improve positive content density and push back low reputation links.