PPC Management

Internet Marketing: Pay Per Click Management

Pay per click, commonly abbreviated to PPC, is an online advertising method where your advertisement in text format is placed on the results page within a search engines. The Ad usually appears to the side and on top of the organic search results. You only pay for the advertising campaign if people click on your advertisement. Hence, the term Pay per click.

Benefits:

Immediate Results
It is no doubt a faster solution to deliver immediate results in terms of generating visitors to a website when compared with other means of online advertisements.

Cost Control
You control your budget spent on each campaign. This is one way to ensure that your marketing plan for different sections of your products or services offered achieves the most targeted result. For instance, you may only want to spend $ 30 daily for product A and $ 100 daily for product B.

Geographically Targeted
A key benefit of using PPC advertising is that you can target your audience geographically. You do not need to have a physical store in a country in order to target potential clients from there. All you need to do in the PPC campaign settings is select it as the targeted country. As a result, it will help you target highly qualified visitors to your website.

Seasonal Marketing Approach
If you sell a product or service that is dependent on the season, such as only being needed during the festive season, then PPC campaign can help you create a tactical campaign during the required time period. You can actually define Ad scheduling where you choose to run your campaign only on the exact days and in fact the hours you want. If you have certain promotion on a specific day, PPC is definitely your solution to reach the online crowd.

Our Methodology

Our PPC services are targeted to fetch you good return on investment that can be realized in the shortest possible time.

• PPC Account Setup: As required by your business, we set up multiple accounts and monitor all account settings. Our target is to assist you achieve maximum conversion with minimum expenses.
• Keyword Research: We bid for the keywords which are most relevant to your business. Preference is given to find out limited number of keywords with cheaper but long tailed keywords incorporated in them. This reduces the business competition and improves search engine rankings.
• Creative Development: We create simple but attention grabbing titles and descriptions that generate maximum click thru and conversion rates.
• Bid Management: We effectively manage bids after conducting a meticulous research on your business needs and targeted keywords. PPC bid management may include multi-tasking like bid gap monitoring, bid position maintenance, bid price trending etc. Everything is directed to help you achieve higher ROI.
• Landing Page Detection: We detect the best landing pages and if necessary recommends improvements to accelerate site level conversion.
• Ad Testing: We periodically perform ad and creative testing with quadrants methods, split methods etc.
• Account Reporting: We track campaign reports daily and keep our clients updated with campaign progress reports regularly.

We always strive to serve our clients the maximum benefits of PPC outsourcing. Live-wire consultants who have years of experience in carrying out successful PPC advertising campaign, supervise our services. You save on your time, get complete peace of mind and bring in qualified leads and sales prospect, when your campaign is managed and maintained by us.